A word from H&S specialist Sean McBride

7 Keys to Effective Safety Communications

Good communication in the workplace plays a critical role in achieving safety goals and preventing incidents. When communication throughout all levels of an organization is strong, open, and meaningful, a positive safety culture follows.

Key areas at work are job and team briefings, toolbox meetings, and how you might handle issues or crises that arise.


Impactful and Memorable Messaging 

Looking back on some of the communications that have most impacted you or your team what were the most memorable?

For me, impactful and memorable safety communications must include all the facts needed to fully understand and, if necessary respond. It should aim to leave no questions in the mind of the receiver.

I found the seven Cs most helpful.

Complete – A complete safety and health communication should answer six questions:

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

Concise – Focus on the key message(s) and is appealing and understandable for your team.

Clear –  Uses exact and appropriate language thus enabling your team to understand effortlessly.

Correct –  Content checked for accuracy (i.e. proper punctuation, grammar, and spelling).  This will increase confidence levels in you (the communicator) and have a greater impact on the team.

Concrete – Supported by concrete facts and figures as appropriate which makes the communication more solid and convincing, and minimises the potential for misinterpretation.

Considerate  – Shows empathy with the audience’s viewpoints, mindset, and comprehension levels, and make your messages personal. Emphasise what’s possible rather than what’s impossible. By showing an interest and fostering mutual respect, communication becomes more valuable.

Want to easily share your H&S policy?

Forsite makes it easy to share your safety communications by delivering them directly to your audience’s smartphone. 

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